In large congested cities in China, a major area of health concern is the declining level of air quality. Volvo is making plans to address this issue, by restructuring its advertising approach for the Chinese market. The main area of focus will be the clean air quality that will be offered inside the cabin of its new Volvo lineup.
While describing the severity of the air quality situation, Li Shufu, the chairman of Geely, Volvo's parent company, explained that when he was walking around the city it definitely felt like Beijing. When he was inside his Volvo vehicle however, the air made it seem as though he was in Northern Europe. This just goes to show the drastic difference that air filtration can have on a driving experience.
Even though cabin air quality isn't of major concern in smaller cities, Volvo plans to market it as a part of its safety offerings in larger cities where air pollution is an issue. Just to give you an idea of how severe the issue is, Harbin, China was predicted to have a level of fine air particles that is 30 times higher than the standard defined by the World Health Organization. The problem is only going to get worse, which is why it's important that Volvo vehicles can offer drivers some clean air while traveling to their next destination.
When it comes to safety, Volvo has certainly proved that it is dedicated to offering its drivers the very best. To learn more about the features available, simply visit Dyer & Dyer Volvo conveniently located in Chamblee, GA. We'd be happy to schedule you for a test drive with the new or used Volvo vehicle that catches your eye, so be sure to come see us soon!